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Crowded markets can quickly become an echo chamber, with competitors shouting the same tired lines to and at one another. The problem is that their customers aren't listening. Creating disruption isn't always about paying your way into the game. It's about telling a different story.
Crowded markets can quickly become an echo chamber, with competitors shouting the same tired lines to and at one another. The problem is that their customers aren't listening. Creating disruption isn't always about paying your way into the game. It's about telling a different story.